Effectively Using Overture/Yahoo To Get Website Visitors

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the Internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

Technorati Tags: Website Traffic, Search Engine Traffic, Free Keyword Research

Keyword Research – What is it?

When you are looking for help promoting your site, using keyword research may seem like a good idea. If you are just throwing up websites without incorporating professional niche keyword research into your site planning, content development and search engine optimization, you are truly taking a shot in the dark. Keyword research is the heart of any Search Engine Optimization task. Your keyword research will ultimately dictate how (and if) visitors find your site.

Keyword research is a very important help for any webmaster or writer to make use of the most relevant keywords and terms to help visitors find, what they need. You need to be extremely careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Keyword research involves finding and grabbing the low hanging fruit. Doing proper keyword research needs both time and skill,

While doing keyword research it is always recommended to do a thorough market research and competitive analysis to find best keywords used by search engine visitors to find products and services online and what keywords your competitors who are doing well in online marketing target. You can spend a lot of money each and every month doing keyword research if you choose to have some one do this for you but this is not really necessary.

There are a number of free resources, that outperforms (once you understand how to do it) most of those paid keyword services. While anyone can learn to do their own keyword research and be very successful at it, like anything else it will take time and effort on your part to do it, and do it well. There are those who don’t want to take the time to learn all of those methods and for them, the paid services might be the right choice. One thing that is commonly available with the paid keyword research services is a group of peers to help steer your progress. You may also be able to find a paid keyword service if it’s in your budget where you can spend a couple of months using their service, learn as you go and once you are comfortable with the [process, venture out on your own.

Try to avoid doing what many have done and use KEI (Keyword Effectiveness Index) as the be-all-end-all solution to keyword research. While it is a very useful and important part of good keyword research, many have failed by taking a leap strictly based on KEI. You need to learn how to do your own keyword research, which will enable you to find keywords that don't have as much competition and at least a minimum 50 - 100 searches per month.

After you are done with your keyword research for search engine optimization and have developed a short listing of all your related phrases, it’s now time to find out about the competition involved with them. I would suggest that you try some free keyword research tools and start with a few seed words. While there are many keyword research sites to choose from, you may want to start with a basic, simple and free program first such the offerings such as WordTracker, Overture and other various free tools to assist you in keyword research.

Technorati Tags: Keyword Research, Keyword Phrases, Keyword Search

Keyword research basics

Once you know how to use basic keyword research to locate niche ideas and dominate search engine results, you only need to get busy and start writing that e-book and articles. One interesting strategy to consider is writing an eBook or group of articles, in that which where your key phrase and keyword research determines most of the categories. In a nutshell, keyword research undoubtedly is a very important and fascinating field of Internet marketing that governs and drives the magnitude of the Internet. Never forget that keyword marketing research is THE factor that determines the success or failure of your niche site or e-book.

Once your site structure is done it is time to create the content for the site, which is the crucial part and where the keyword research, keyword density comes into play. Keyword research will help you keep afloat from your competitors, because through it, you’ll know what the public wants, what people are actually looking for, thus giving you ample time to come up with services and goods that these people want. If you are interested in trying out a stay at home business, you can actually use keyword research to your advantage since, it’ll prove to be highly useful with those pay-per-click services since it’ll certainly improve your chances to bring in the traffic for your websites. The second step in your keyword research is to find keywords that people actually use and to organize your keywords by their popularity.

The keyword research you need to do is determined what phrases people are searching for that have the problem for your solution. Fortunately, deciding on which keywords encompass the entire niche is relatively easy if you have done your keyword research. Make sure that you e-book or article has a good keyword density of at least 3% and up to 6%. This can be determined by taking the total number of words in the document and dividing that by the number of times your keyword is used. Example: Your keyword is pregnancy and it is used 10 times in a 400 word article. This would equal 2.5%, which means you would want to add at least two instances of it to get to 3%.

Technorati Tags: Keyword Research, Keyword Density, Calculate Keyword Density

Keyword research

When you are looking for help promoting your site, using keyword research may seem like a good idea. Your keyword research will ultimately dictate how (and if) visitors find your site. It's impossible to ignore the importance of keyword research in the design stages of your website. There many online keyword research tools, and many of them work differently and provide you with different data.

There are tools available which help your identify keywords suitable for your business, such as WordTracker, Overture and other various free tools to assist you in keyword research. The Dowser is also agreat free tool. The first step in your keyword research is to identify keywords. The second step in your keyword research is to find keywords that people actually use and to organize your keywords by their popularity.

If you are just throwing up websites without incorporating professional niche keyword research into your site planning, content development and search engine optimization, you are truly taking a shot in the dark. While doing keyword research it is always recommended to do a thorough market research and competitive analysis to find best keywords used by search engine visitors to find products and services online and what keywords are targeted by your competitors who are doing well in online marketing. Then drill down and find the niches within them to mine the best keywords for what you are targeting.

Technorati Tags: Keyword Research, Keyword Phrases, Keyword Search