I have had a website on the Internet for about 5 years now but only in the past year have I gotten into the real side of SEO and page ranking. What I have learned so far is that there are three Google filters, all of which take a look at the age of a web site. Many web sites aren't existence for a very long time for many reason, but they often end up abandoned shortly after they are created.
Because of that, Google has implemented a filter that prevents new web sites from receiving high rankings for the more competitive and popular search terms. The name of that filter is called the Google "sandbox". There has been much conversation as to the existence and depth of the "sandbox" but I have to say that from personal experience, that does appear to exist at least some levels.
Another filter is the "Trust Rank filter" which is closely related to the sandbox filter. If your web site can receive a high Trust Rank, you will be able to get higher rankings in the Google search engine. The Trust Rank of a web site is determined by the age of a web site, the quality of inbound links and the contents of a web site.
Another filter that you need to be aware of and pay heed to is the "domain age filter". It is a filter that considers the age of your web site for ranking purposes. If you web site hand an old domain name, it will be more likely to get high rankings for competitive keywords on Google. A quick search on Google will provide you with a number of web pages that have information on the "sandbox effect" if you want more information.
Technorati Tags: Google Sandbox, Sandbox Effect, Page Ranking
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