The number of inbound and outbound links are on the web page linking to your site are important for all 3 of the largest search engines, although each puts a different “weight or value” to them. Incoming links (another website linking to your site, ideally websites that are ranked high and are highly respected) are generally considered more valuable than simple keyword optimization and the like. Gauging relevancy can generally be done with a simple thought and that is: if I am on a site and the link makes sense to be there (for example, a web design company linking to a web hosting company) then it can be considered relevant. Another important factor in SEO and the building of relevancy to your site comes in the form of anchor text.
Of all the techniques used for SEO, probably still the most important, are the back links or incoming links you have to your website. While reciprocal linking can also be very useful, it generally agreed that the one-way link is the most powerful. One quick way to develop some of those one way links is to write articles which you will share that have you link in them, to increase the incoming links back to your site.
If you are an American or an English site, with any keywords that require different spellings for each side of the pond, and you want to either capture the other market or even, in the case of UK sites, be sure of covering all angles in your own market, best optimize for both. There are different schools of thought on this, but language is changing on both sides of the Atlantic, and anyone with a website that wants to take advantage of two of the biggest markets in online business, should know exactly when search engines find it important.
Technorati Tags: Linking, SEO Backlinks, backlinking
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