Google continues to add more versatility to their Adsense reporting tool arsenals. The newest additions are the "site diagnostics tool" and the "top queries data" report. The first tool is not really something that will help you as much as show you if you have a problem with the Google bot crawling your site. If you have pages dis-allowed in your robots.txt file, this will show you which pages the bot is not crawling, either by choice or by some error preventing from doing so.
The second tool is a little better addition. If you have a Google Adsense search box on your site and it's being used, this tool will be able to tell you what people are searching for when they "left your site". What can I do with this data you ask? Well a couple of different things actually. You could use this data as ideas for new content pages on your site for one.
When your visitor left your site by search, it meant they really didn't find on your site what they are looking for. What this means to you is that, you could analyze that data and depending on how many times a certain term was searched for, you might decide it's advantageous to you to add content for that term to your own site, thus increasing the changes you could retain a visitor and increase your chances of turning him into a customer or clicking on another adsense ad from the new content page. Either way you benefit from it.
The second thing you can get from this information, is to get an idea where your visitors are going and do a little research on your competitors to improve or add to your own site. You could take the search term they used in Google and see what returns you get. Don't forget, as people search and they don't find what they are looking for, their searches will become more phrase oriented and refined. This could lead you to another niche or keyword phrase that you hadn't thought about and again give you more ideas for content pages and sites.
It's just a small tool of many, but every bit of information helps when you are trying to develop content that people want to read and will return to look for! Use this with Hit Tailing which you can read about elsewhere in this blog and off you go! http://www.wm8c.com
To your success!
Technorati Tags: Adsense Top Queries Data, Google Adsense, Joel Comm, Adsense Tools, Make Money With Adsense, Internet Marketing, Hit Tail
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