One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is free publicity. There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. One of the best ways to get a free publicity is by taking advantage of local events and seizing existing opportunities through a little online research of your local event calendars.
Creating well written, properly laid out Press Releases is another possible way of getting FREE publicity and advertising on a massive scale. This can be an important part of any search for FREE advertising through your publicity campaigns. Whenever you receive free publicity send a thank you note to that editor to let them know how much you appreciate the write up. When your item is used, sending a thank you note or call the editor on the phone and thank him for using your press release which can sometimes even bring you a return engagement later on.
Another simple way to gain free publicity is to write and distribute a well-written and well-formatted press release on the internet but can also be distributed to local newspapers, magazines and trade publications. Just as there are a number of ways to generate paid advertising, there are even more ways to obtain free publicity for your business. Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. Get started on that next press release today and generate some FREE publicity. For any business to succeed, people need to know you exist!
Technorati Tags: Free Publicity, Press Releases, Local Publicity
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