Sunday, January 14, 2007

Website optimization tips

Unless you are Microsoft or Coca-Cola, it doesn't make a lot of sense to overly emphasize your company name in the title tags of you website. Generally, you are not are not searching for the ABC MP3 Company. They are searching for MP3 players in general and looking for a great deal or a convenient location or both.

The first words in a title tag are the most important. If you are not yet well know, then it makes more sense to put your most important keywords or keyword phrases about your site into the title tags of yoour pages. This is important to help you rank better for a given keyword or phrase too.

Some site menu structures are not very search-engine friendly. Robots can't read JAVA Script very well so if that is the only menu of links on your site, you could be getting improperly crawled. Either try to use a text menu structure of if you want to use DHTML or JAVA menus, offer the text menus for your sites navagation as well if nothing else for the robots. It also help the vision impaired around you site too. Similarly, links on image maps (particular segments of graphic images) may also be missed by the robots.

This works to the advantage of your readers as well as giving the search engines better information about the content of your pages. This will help youo get properly placed for the correct keywords and phrases that you are targetting too. The more descriptive your text links are, the better they are for your users and the robots. One of the best methods of site navigation is to refer to the relevant pages of your site from within the text on your page, more or less "embedding them into the text", while linking to the pages using descriptive keywords.

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