Do you know what the most important tool for search engine optimization is? Words...but why do I say that? Well it's quite simple really. The first and foremost thing to optimize your site once the search engines know where to look is to make sure that it's robot friendly. In the old days of the Internet, before spiders...a real live person actually went to site to review it and then if your site was found worthy it was indexed and added to the search engines. Now obviously with the growth rate the Internet has experienced that didn't last long at all, and the search engine "spider" or "robot" was created.
So that being said, let's go back to why I said "words" are the most important factor in website SEO. Here's an example. You spend hours and hours creating a beautiful website for your business. You had seen a cool website on the Internet that was built from flash and decided to go that route on your own. Flash is mostly a bunch of pictures, that create an interactive environment. You research your keywords, publish it on the Internet, submit it to the SE's, it's found and indexed, but alas the traffic doesn't show? What gives? Your site is beautiful!
The main problem will be that the SE spiders can't read it and get bored and go away without ever fully indexing your site because they can't understand it. Hence your site is ranked so low that it's back on the 15th page of the search engines for your search term. Now there are numerous tips for correcting this issue but this first is words. Spiders like words! They like words for content, they like wordy menu's and the more words you have that the spiders can use to decipher what your site is about, the better you'll rank in the SE's.
So use words and lots of them. If you have a good contextual based site about you and services, a good contextual link structure, they will come (the spiders that is) and they will come often. Once you have that part of your site in order you can then work on the other 10 things that you will need to get ranked in the search engines, but start with words!
Technorati Tags: Search Engines, SEO With Words, Writing For The Internet
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