If you have good content and present it in a reasonable way, then you have an excellent chance of achieving good positions in search engine queries for your main keywords and keyword phrases. You don't have to resort to any trickery to get your site noticed. Many designers want their site to look good and replace headlines with gif images. The headlines are one of the most important elements on any printed page. If you are selling green widgets and want to be found in the search engines by people who make the query "green widgets" then you should put these words in a text headline, properly marked, at the top of your page.
If your page is about blue widgets, then an opening headline saying "Get the Best Blue Widgets from the ACME Widget Company" is a good start, and a picture of a blue widget would be OK, but why stop there? People come to the web looking for information. They come to find a solution to their problem or to find something that will benefit them in some way. If it takes you a few paragraphs or even a whole page to explain all the benefits that your widgets offer, then by all means add that text to your page. It will help your users, and in the process you will be repeating your keywords and phrases again which in turn will tell the search engines that this page is truly about blue widgets.
Normally you will want your site to rank well for a variety of phrases and keywords. You can't stuff all of these keywords and search phrases in one headline or in one title tag. It will cause "indigestion" for both your viewers and for the search engines. A better strategy is to organize your website into different pages, with each page emphasizing a certain aspect of your activity.
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