Thursday, January 11, 2007

Internet marketing with keywords

Whether you're looking to create an infoproduct or you're looking to learn about a topic for your personal enrichment, anything from scrapbooking to buying a home, using the proper keywords can be one of the best ways of finding tons of quality content on the Web. If you are running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. By knowing the most expensive keywords on the internet, you can create websites and web pages based on these keywords. Once you have all of the keywords you want to include on your web page, you might be curious as to how to do it and still maintain a professional looking page.

WordTracker is probably the best known and most popular tool for finding keywords that are profitable and that have little competition. It is important to note that you should optimise your site and have your keywords inserted correctly before you submit to the search engines. Next, you want to include those keywords in various parts of your website so that the search engines can find them when they spider your site. Title - you must creatively include your keywords in a professional looking title. I must mention that just because you find great keywords that others are not using in their title tags doesn't mean you can simply put in a new title and rank well as there is much more to it but it's agreat place to start.

Headings tags like H1 H2 and H3 - Placing the primary keywords in these sections is equally important as putting them in page title. These should also be some of the keywords that will be in the meta tag. When the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical, but as time has gone by, that has now changed and it appears not as much weight is put on the keyword meta tag as it once was by the search engines..

While most people are thinking about what keywords to use, try to expand your scope to focus and discover the fullest possible picture of what your customer REALLY wants, what they really are doing, by simply studying their searching behavior on the major search engines. The better your targetted audience, the more likely your visitors will earn you money in the end. You can start your search here on my site http://wm8c.com/research/

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2 comments:

Anonymous said...

Hi

As with WordTracker you can also try the
KeywordDiscovery - Keyword Research Tool which has a much larger keyword database. Great for tail end and niche

keyword research.

Cheers
Rob

Anonymous said...

Hi,

For keyword research you can also use these tools:
Google Free via their AdSense program.
Overture Free but can have over inflated search counts.
KeywordDiscovery - Keyword Research Tool Paid like wordtracker - but with lots of features and has a free trial.

Cheers
David