Saturday, January 06, 2007

Some thoughts on SEO

If you manage your website, SEO tools, and pay-per-click tools, you can generate an unlimited amount of leads from your website for what ever your product or service is. If you want your website to see ranking success, then you need to make sure that you or your SEO experts are doing their best to provide you with search engine optimization that keeps up with today's search engine requirements. Put in its most simple form, search engine optimization, or SEO, involves applying techniques to make both your website and its content, detectable, and relevant to search engines, search engine spiders, and the human users of search engines.

So what are the search engine optimization techniques you can use to optimize your site’s listing with the search engines? I will focus only on offsite SEO optimization as it's the best way to get your site indexed on the search engine in the shortest time possible. Getting Search Engine rankings can take time depending on your keywords, but consistency and effort both on site and off site will bring you the desired results.

From an on site SEO perspective, consistency and placement of your keywords are important. Before starting SEO copywriting, you must know the target audience of the website. If you know which key phrases you are optimizing the page; it becomes much easier for you to deliver SEO copywriting services. When you are doing SEO it won’t do you any good to go after the words that have been searched for the most if there are millions of competing sites.

For many, pursuing 3 & 4 word phrases will be much quicker to get your self ranked in the search engines and in actuality, will bring more targetted traffic to your site. This is important, especially if you are running adverstising campaings. Who is more likey to buy or click on and ad on your site? The person who searched for "SEO" or the person who searched for "website SEO services"? Or the person who searched for "hunting" or the person who searched for "hunting elk in Montanta"? You get the idea.

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