Thursday, December 28, 2006

PayPerPost to acquire Performancing

PayPerPost, who is the leading marketplace for advertisers to reach many areas of advertising audiences and is well known as the company to go to when you want to get "paid to blog", announced that it has signed a "Letter of Intent" to acquire select assets of Performancing LLC, operator of Performancing.com, a popular Internet community site for professional bloggers.

Through this purchase PayPerPost gains a number of powerful blogger support tools including Performancing Metrics, the leading, free blog analytics service, and Performancing Exchange, an online "classifieds" for bloggers.

As a member of both the Performancing and PayPerPost communities, although very new to Perfomancing, I hope that this acquisition and marriage of the two companies will strengthen an already burgeoning community for bloggers that are interested in earning income with their blogs, and further the growth of both communities.

I think the acquisition will be a wonderful addition to both programs and hopefully with help improve the advertiser base for Performancing as well as for PayPerPost. I really feel that the
"paid to blog" community is ever increasing in size and popularity and will continue to do so as long as it is profitable for all involved. By bringing these two communities together, it can do nothing but improve the viability of both programs.

Performancing is currently written and maintained by individuals who make their living in the blogging trade, Performancing.com has amassed a community of over 28,000 professionals since its launch in 2005. In addition to information and discussion on the subject of professional blogging, the site provides a means for advertisers to connect with bloggers and place ads on their weblogs based on the site's subject matter, readership and ad pricing. Performancing has created several very innovative services that help bloggers become more successful in their work," as quoted by Ted Murphy, chief executive officer of PayPerPost. The acquisition is scheduled to be completed by the end January.

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