What exactly is blogging?

With the increased interest in Blogging (web Logging), many web hosting providers now provide an assortment of free usage, open source blogging software packages. For many people blogging is the way in which they are able to update their web site with new information and fresh content. One of the quickest and easiest ways to try your hand at running a web site is to set up a blog. A blog is an excellent tool to reach potential customers, rank higher in search engines and generate more of the ever-important visitor traffic to your web site. A blog which is an online journal won't help your site's search engine ranking if the content isn't that relevant to the focus of your site. Even if you've made a mess of your SEO efforts, or been the unsuspecting victim of an algorithm change, as long as you aren't banned by a search engine, blogging can help bring you back into top results.

What are some of the reasons you don't think you are a blogger? You don't think of yourself as a writer? Many people don't realize that "blogs" are quietly revolutionizing the way people interact on the internet about everything from existing products to new ideas and improvements in customer service. Although a major newspaper called blogging “ephemeral, fast-paced and scathingly opinionated,” blogs also continue to grow steadily in the corporate world and companies are realizing their value. Also, many marketers are blogging and pinging for a few days and then forgetting about the website – your website will likely be de-indexed if you do not continue to naturally blog and ping.

Savvy marketers have discovered that blogging is one of the best Internet marketing methods that is free because you could create your blog almost immediately at no cost compared to the setting up of a conventional website. Each of these blogging software packages offer the basic tools that you would need to create a successful blog and all three are PHP - MySQL open source (free to use) packages. While free services offer the basic necessities of blogging, paid services are usually more desirable since they have more to offer. The best thing about blogging for your work at home business is that you are also able to offer others the benefit of your expertise.

So what's stopping you? Get out there start blogging!

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