Sunday, November 26, 2006

Long tail of search - capitalize for your site...

I recently received another email asking about the the Long Tail of search and what it was. I used two tools for this purcpose and both have their strengths and weaknesses. The first is http://www.hitttail.com and the second is http://www.103bees.com. Both are free! What are they?

They are a real-time online tool for webmasters and bloggers that is highly focused on natural search engine traffic analytics. It provides tons of detailed statistics and in-depth information on the search terms that drive visitors to your webpages,

Discover the Long Tail: explore all keyword combinations that work for your webpages

Generate ideas: spend some of your time doing customer intelligence and get ideas for new content

Get more visitors: research what keywords to target when adding new content to attract more search hits

Get higher rankings: optimize existing content and link anchor texts by choosing the most effective keywords to improve your search engine rankings

Spend less money: instead of paying for ads mine your Long Tail of search and use the most potential keywords to increase natural search engine traffic.

You will find that you can place easily for long tail search terms in the search engines and actually they are better targetted and if you are using affiliate programs or PPC on your site, you should be able to improve your CTR's using this method. To you success!

Technorati Tags:
, ,

No comments: